In an age where digital cameras chase ever-higher resolutions and faster performance, Fujifilm has taken a different path with the launch of the X Half—a digital homage to half-frame film cameras. Weighing just 240g, this pocket-sized camera features a unique vertical design and film simulation modes that have sparked a wave of nostalgia in the photography community.

Retro Design, Modern Core

The most eye-catching feature of the X Half is its vertical body design. Its 1-inch CMOS sensor is arranged vertically, paired with a 3:4 aspect ratio touchscreen and a specially designed vertical optical viewfinder, offering an experience that closely mirrors using a classic half-frame film camera. The film advance lever on the top isn’t just decorative—it’s a fully functional control. After each shot, users must manually "advance the film" to take the next photo, adding a tactile, ritualistic feel that brings the charm of film shooting into the digital realm.

The camera is equipped with a fixed 32mm equivalent F2.8 lens—the same focal length as Fujifilm’s classic QuickSnap disposable film camera. This ensures solid image quality while preserving the brand’s visual heritage. The aperture dial next to the lens is simple and intuitive, making manual adjustments quick and easy.

Creative Features for Playful Imaging

Perhaps the most creative feature of the X Half is its "2-in-1 Stitching Mode." By using the film advance lever, users can combine two vertically composed photos or video clips into a single image, creating a unique storytelling effect. This feature not only pays tribute to the economical use of film in half-frame cameras but also offers fresh creative possibilities for modern image-making.

The camera includes 13 built-in film simulation modes, from the vibrant PROVIA to the nostalgic CLASSIC Neg., covering a wide range of styles. New effects like “light leaks” and “halos” turn the beautiful imperfections of film into intentional, controllable elements. Notably, the X Half comes with a companion app that allows users to complete the "developing" process on their smartphones—retaining the ceremonial feel of film while eliminating the hassle of traditional processing.

A Balance Between Emotion and Practicality

As a product focused on nostalgia, the X Half makes deliberate trade-offs in functionality. Its contrast-detection autofocus system is modest, and video performance is relatively basic. But these "imperfections" actually bring a sense of unpredictability to the shooting process, echoing the raw, imperfect charm of shooting with film.

In practical use, the X Half’s compact body makes it a joy to carry. At only 240g, it slips easily into a pocket. Its battery life—good for around 880 shots—is impressive for such a small camera and more than enough for a full day of shooting. For photographers tired of uniform, overly perfect digital images, the X Half offers a refreshing new creative avenue.

A Half-Frame Revival

From the Olympus PEN F in 1963 to Fujica Half models of the 1970s, half-frame cameras were once the go-to choice for everyday film users. Now, Fujifilm has reimagined this classic format through digital technology—not just as a tribute to the past, but also as a reflection on today’s visual culture.